Now that Apple has everyone’s attention on mobile payments with Apple Pay, perhaps you would like to know what your friends at Visa are doing regarding this technology. (Or, on the other hand, you can let us worry about this.)
Now you can offer consumers a broad range of simple digital payment options, while protecting their sensitive information from fraud. Whether you want to enable mobile payments with Apple Pay or Android devices, create a frictionless e-commerce experience with Visa Checkout, or securely maintain cards on file, Visa Token Service provides the unifying platform.
Using your cellphone instead of a credit or debit card sounds a bit too cute, like a solution in search of a problem. But, there a big issue being addressed behind this new technology, as Kevin Poulsen explained in Wired this month:
Systems like Apple Pay and Visa’s newly announced Visa Token Service accomplish the same security goals as EMV, but also work online. They replace the static credit card number with a temporary token that changes every time. “Initially, Apple Pay’s tokenization will only be for in-app purchases from mobile phones,” says David Robertson, publisher of the respected payments industry newsletter The Nilson Report. “But over time that will broaden.”