Which EMV Solution is Right for You? (Part 2)


In this two-part series, our goal is to help you navigate the country’s transition to EMV technology by giving you an overview of our preferred EMV options.

If you’d like to review the basics of EMV or learn more about the added security benefits of chip and pin technology, we invite you to explore some of our older articles.

Ingenico iCT 250: Small but Mighty Ingenico iCT250

The Ingenico iCT250 is both EMV and NFC capable, but it’s a smaller, lighter weight terminal. It still has the same robust capabilities of the larger terminals, and is able to support multiple applications like gift cards.  It’s great for any environment.

– Lisa Velasquez, Atlantic Merchant Services Operations Manager

Why We Like It

  • It complies with the strictest security standards, keeping you and your customers safe from fraud.
  • With an array of communication capabilities – including high speed modem, Ethernet, GPRS, and 3G – you’re able to set up shop anywhere.
  • Its small, lightweight design saves valuable counter space and offers unmatched portability.
  • Capable of processing at the highest speeds, it delivers fast, secure electronic payment transactions and saves time on both sides of the counter.
  • Equipped with the latest technology, it lets your customers use their preferred payment methods – whether that’s pin & chip, magstripe, contactless, or mobile NFC.
  • It features a large, backlit keypad and crisp LCD color display, making PIN entry and option selection virtually effortless.
  • Customizable colors and screen saver personalization enables you to promote your brand.

Want to Know More?

Download the Ingenico iCT250 Fact Sheet

What’s Next?

We’re pleased to offer the iCT250 at a deeply discounted rate. Call your sales representative today at 877-947-1800 to take the next step.


Which EMV Solution is Right for You?

We’ve talked about the security benefits that EMV technology offers, as well as the shift in liability you could assume by not adopting EMV.

Now, in this two-part series, we’d like to tell you a little more about our two favorite EMV product options to help you make the best decision for your business and your customers.

VeriFone VX 520: Fast, Reliable, and Secure VeriFone VX520

The Verifone VX 520 is EMV and NFC ready, and is a great all around terminal.   It’s attractive, easy to use, and has the flexibility and capacity to handle any environment, as well as gift cards and multiple merchant IDs.

– Lisa Velasquez, Atlantic Merchant Services Operations Manager

Why We Like It

  • It adheres to the highest security standards – including EMV – to maximize fraud protection.
  • Incorporating built-in Near Field Communication technology, it allows you to accept the latest alternative payment methods.
  • With the industry’s fastest processor, it handles encryption, decryption, and processing almost instantaneously.
  • A full range of connectivity options – from dial to Ethernet to GPRS – gives you the flexibility to do business anywhere.
  • Its small footprint and back communication panel keep cords under control and countertops uncluttered.
  • The durable interface is built to handle over one-million transactions.

Want to Know More?

Download the VeriFone VX520 Fact Sheet

Or watch this quick video overview:

What’s Next?

We’re offering the VX 520 at well below whole sale cost, so call your sales representative today at 877-947-1800 to find out more.

EMV: What Your Business Needs to Know

EMV: What Your Business Needs to KnowEMV (which is an acronym for Europay, MasterCard® and Visa®) is a more secure way of accepting payments. A “smart card” and an EMV-enabled point of sale solution are required to leverage the technology and security capabilities inherent in EMV.

Smart cards contain a “chip” capable of more sophisticated security than traditional magnetic stripe cards, keeping cardholders safer and combatting counterfeiting and fraud by assigning dynamic values for each transaction. Since fraudsters cannot skim or copy chip card data, EMV technology helps reduce fraud risks for your business and your customers.

The U.S. is Transitioning to EMV

During the transition to EMV, many financial institutions will issue EMV cards that also contain a magnetic stripe. A customer can still swipe an EMV card using the magnetic stripe, but that does not take advantage of the added security technology embedded on the card’s chip and is not considered to be an EMV transaction.

The process for an EMV transaction is different than a magnetic swipe transaction. With EMV transactions, the cardholder inserts the card into an EMV terminal, where it stays during the transaction. In some cases the customer will be prompted for a PIN (this is very much like a debit transaction). For this reason, EMV cards are commonly referred to as “Chip and PIN” cards. Alternatively, some cards may still require a signature instead of a PIN. EMV cards can also be referred to as “Chip and Signature” in this instance.

During an EMV transaction, the card never leaves the cardholder’s hand. You present the payment terminal to your customer – even in restaurant environments.

Action Required!

You need to be aware of the liability shift currently scheduled to go into effect on October 1, 2015, a date determined by the credit card brands*. That means, by this date, if your business accepts and processes a counterfeit transaction on a non-EMV enabled terminal, the liability for that transaction is yours, not the card issuer’s. There is no fine associated with non-acceptance of EMV cards, only liability for transactions if your business decides not to use an EMV terminal by October 1, 2015.

How EMV Helps Your Business

EMV benefits everyone associated with your business. Consumers have fewer reasons to worry about the security of their payment information and will have a payment card that works anywhere in the world. Your business benefits from the reduction in card fraud resulting from counterfeit, lost, and stolen cards.

EMV in a Nutshell

What You Need to Do Next

We are excited to offer two different types of EMV solutions to meet your needs, beginning now and through October 1st, 2015. Call 877-947-1800 today to speak with your sales representative and learn more about which EMV option is right for you.

Flickr Creative Commons image via Natloans

A new era at the cash register

Reporter Mike Isaac of The New York Times recently took on the task of attempting to explain the attempts to put credit cards on cellphones and why this time is different.

In the news business, the least newsworthy items are those that happened in the past. More newsworthy is saying New Era at the Cash Register-nyt100114what is happening now. But, the most compelling news is to tell your readers what is going to occur (the weather, when the Super Bowl is going to be and who is likely to win, etc.).  Thus, the NYT headline, “Apple Pay Signals New Era at Cash Register” is attention grabbing.

But, it’s just not Apple’s new iPhone announced this month that’s foreshadowing the future, the article notes:

If doubts remained about the far-reaching implications of Apple’s entry into the market, they were almost surely cast aside on Tuesday. In a surprise announcement, the e-commerce giant eBay said it would spin off PayPal, long the dominant digital payment service — a move meant to make PayPal more nimble in a fast-changing market.

“The era of digital payments is upon us,” said John Donahoe, chief executive of eBay. 

The case for credit cards on cellphones is strong:

“Apple Pay is good for everyone in the payments ecosystem because ultimately, it increases the amount of transactions that are happening on mobile,” Mr. Collison said.

With Apple Pay, which is expected to be available within a month, people can pay online or in person with their phone, using an iPhone’s fingerprint sensor to check out, an experience that Apple says will be faster and safer than offerings from its predecessors. Many major restaurant and retail chains, including McDonald’s, Whole Foods and Macy’s, have signed up to accept payments this way.

The article notes that smartphone credit cards are more secure than swiping a traditional credit card. When a purchase is made the phone wirelessly transmits a one-time code along with encrypted customer data.

Read the entire article from The New York Times here.

More important and useful than Apple Pay?

Now that Apple has everyone’s attention on mobile payments with Apple Pay, perhaps you would like to know what your friends at Visa are doing regarding this technology. (Or, on the other hand, you can let us worry about this.)

Visa Token Service powers the most innovative payment options

Now you can offer consumers a broad range of simple digital payment options, while protecting their sensitive information from fraud. Whether you want to enable mobile payments with Apple Pay or Android devices, create a frictionless e-commerce experience with Visa Checkout, or securely maintain cards on file, Visa Token Service provides the unifying platform.

In a nutshell: What is EMV?

Credit cards that work on EMV devices (an acronym of Europay, MasterCard® and Visa®) have a microchip with secure data. EMV is a global standard for payment cards using chip technology to authenticate the card and potentially the cardholder. The goal is to reduce potential fraud at a physical point of sale.

While traditional magnetic-stripe cards can be copied (“skimmed”) relatively easily with BOA_CC_emv_3_jpginexpensive skimmers, chip technology assigns a dynamic value for each transaction, making cardholder data virtually impossible to skim.

EMV cards and EMV terminals have become the norm across most of Europe. They will soom be the standard in the U.S. The appeal of chip cards for consumers centers on their greater physical control of their card and the increased integrity EMV cards provide. Portable EMV devices are brought to the consumer, who inserts their card into the device to initiate the transaction, in much the same manner as an ATM machine works.

With the card in the possession of the consumer at all times, consumer satisfaction and confidence are both increased. It’s an ideal solution for restaurants, retail and a wide variety of industries. EMV offers protection from the liability of various payment card fraud scenarios when a business processes the payment using an EMV terminal.